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Archive for 'Marketing'
info-graphics are taking off

info-graphics are taking off

Posted 05 February 2010 | By Andy Law | Categories: Article, Branding, Featured Articles, Marketing, Packaging | 1 Comment

Info-graphics are taking off…LITERALLY! This Kulula Airplane got re-branded with some descriptive facts, 101 to be exact. This graphic was created by Kulula’s very own creative team and shares various information about its planes with those on board. FYI the captain is called a “The Big Cheese” the black box is under 42D and the [...]

Top 9 Package Designs of 2009

Top 9 Package Designs of 2009

Posted 17 December 2009 | By Andy Law | Categories: Branding, Featured Articles, Marketing, Packaging | No Comments

I browse hundreds of designs every week and these 9 made the cut for the “Top 9 of 2009″. Most are printed on eco-friendly materials, all are highly recyclable which was a key factor in them making the cut. Packaging has evolved over the years from one size fits all to a highly customizable industry. [...]

Facebook Marketing: Ikea

Posted 11 December 2009 | By Andy Law | Categories: Branding, Featured Articles, Marketing | 2 Comments

When IKEA (A Swedish Furnature Company) decided to open up a new store in Malmo, Sweden IKEA’s ad agency [Forsman & Bodenfors] created a Facebook page for store manager Gordon Gustavsson to help generate buzz for this new location. Utilizing photos of IKEA showrooms Gordon’s Facebook page asked people to tag themselves on different items [...]

Timberland “Delirium” Ad

Timberland “Delirium” Ad

Posted 12 October 2009 | By Andy Law | Categories: Blog, Marketing | No Comments

We are seeing more and more elaborate advertisements these days that look like short motion pictures than 30 second informative spots. This new delirium ad from Timberland promotes its new Earthkeepers Boat Shoe and other eco-friendly line of products. The copy from the ad reads: “I was adrift for 47 days. Accompanied only by despair, [...]

Living Magazines

Living Magazines

Posted 06 October 2009 | By Andy Law | Categories: Article, Blog, Marketing | 1 Comment

Magazines are everywhere! You can find hundreds upon hundreds of magazines for nearly every subject including Mega Yachts, Celebrity Gossip and even Cat Fancy?!?. While I have never been much of a mag reader in the past this new medium is sure to get my attention. The video below features Outside Magazine as they create [...]

Starbucks VIA Ready Brew Taste Challenge

Starbucks VIA Ready Brew Taste Challenge

Posted 01 October 2009 | By Andy Law | Categories: Blog, Marketing | 1 Comment

I visit Starbucks just about two times a day (it’s right next to my office) for a tall cup of black drip coffee ($1.55) which I then add enormous amounts of milk and sugar to. I would say that half of the reason I get up from my desk is for a much needed break [...]

Logo Design For AEIS

Logo Design For AEIS

Posted 25 August 2009 | By Andy Law | Categories: Blog, Branding, Featured Articles, Marketing | No Comments

AEIS is a small insurance company in San Mateo, California. AEIS specialize in employee benefits insurance products. I recently designed this logo for AEIS’ new branding materials (I’ll post these once they have been printed). The logo is professional, crisp, clean yet bright and cheerful. AEIS also had me design the following pieces: letterhead, presentation [...]

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