Creative Swell Blog

Snail Mail Marketing

// March 1st, 2010 // 1 Comment » // Article, Blog, Branding, Featured Articles

Published in the Small Business section of the January 12th edition of the WSJ was an article on Snail Mail Marketing. Most of us with marketing degrees that graduated after 2001 would probably just pass this article up, “Snail Mail” is a very cliche (often dirty) word in today’s world of Digital Media Marketing. The term “Snail Mail” refers to the (sometimes costly) production of marketing materials sent via regular mail to thousands (or millions) of households.

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Why Logo Design does not Cost $5

// September 16th, 2009 // No Comments » // Article, Blog, Branding

This is a great article by Australian graphic designer Jacob Cass. Jacob provides insight into our industry as well as describes what makes a good memorable logo. Here is an excerpt from his article, to read it in full click here.

Jacob writes…

“I know what you’re thinking now… how much is it for a logo design?

This is the single most frequently asked question, though it is the hardest one to answer without more details of the project.

The cost of a professional logo design is a question that cannot be easily answered as every company has different needs, however, the best way to approach this question is to draw up a customized quote for each individual.

A number of factors have to be taken into consideration when designing a logo, such as how many logo concepts need to be presented, how many revisions are required, how much research is needed, the size of the business and so on.

The best way to find out how much a logo design will cost is to get a quote from the designer them self.” [End Quote]

Design A Product in 24 Hours

// September 11th, 2009 // No Comments » // Article, Blog

Have you ever wanted to help design products? Quirky a social networking design studio does exactly that. They take a product concept and in just 72 hours turn it into the next big thing on the market. For example in September Quirky accepted submissions for the next Apple accessory product. You have influence over the product type, functionality, name and other vital parts of a product launch. This company utilized the ideas of thousands of people just like you and me to help launch a product! Check them out and let me know what you think by posting a reply to this thread. Seriously, I want to know what you think!

Facebook Lite?

// September 10th, 2009 // 2 Comments » // Blog, Featured Articles

What is Facebook Lite? Recently launched in the United States and India Facebook Lite is a stripped down of everyone’s favorite social networking application. If you have a Facebook account you can visit the service page here and sign into the new lite experience. Immediately you’ll notice a cleaner, less cluttered look, ideal for slower internet connections around the world. The Lite version of Facebook does not contain applications so if you are all about Mafia and Hobo Wars then don’t switch, you wont find those or any other app on this lighter version of the service. If you have seen the Lite version and decided to switch let me know by leaving a comment or taking the poll. [via TechCrunch]