The article focused on a few firms that migrated (mostly to cut marketing costs) from direct mailers and personal letters to less expensive email and digital marketing. While the cost savings were significant the reaction from long timer customers were disastrous – clients enjoyed (sometimes saved) the letters, monthly mailers and funny postcards. In some cases clients even complained when the mailers stopped. So, what can we learn from this WJS article? A few things. Client Expectations – If you have been producing fun, creative or informative marketing pieces that are sent out regularly to clients you have created an expectation. Stopping the production could spell disastrous for your firm. Modern Media Blunder – “Mature” (the safe way for me to say old people, North of 40) clients in certain industries (think: insurance, health care, real estate) are not as tech savvy as the rest of the world, marketing plans directed at these industries need to be geared towards them. Just because digital marketing cuts costs does not mean it is the best way to go every time. My mom can’t even open her email box daily but she checks the regular mail every day like clock work. Against the Grain – Sometimes its best not do what others are doing. Since companies have slashed their direct-mailing budgets consumers are receiving less and less snail “junk” mail. That means that your marketing piece now has less competition that it did just a few month back and you should continue to produce your direct mailers.

The bottom line – Snail mail is not dead (only wounded) and in the next few years we will see a resurgence of direct-mail marketing. Just a few points to think about with your clients.

My thanks to Dave LaMar (Campbell Graphics) for the article!

Jacob writes…

“I know what you’re thinking now… how much is it for a logo design?

This is the single most frequently asked question, though it is the hardest one to answer without more details of the project.

The cost of a professional logo design is a question that cannot be easily answered as every company has different needs, however, the best way to approach this question is to draw up a customized quote for each individual.

A number of factors have to be taken into consideration when designing a logo, such as how many logo concepts need to be presented, how many revisions are required, how much research is needed, the size of the business and so on.

The best way to find out how much a logo design will cost is to get a quote from the designer them self.” [End Quote]